A Fashion Show Without Models? Target says “Yes!”
Posted on November 5th, 2007 by Liberty in CatwalkWelcome to our site. If you like what you see why not subscribe to our RSS feed. You can also help us by bookmarking this page with the Share This icon above or at the end of the post. Follow us on Twitter. Thanks for visiting!
What’s a fashion show without models? Innovative, says Target.
Yes, the giant U.S. discount retailer, known for it’s forward-thinking marketing practices, will stage an entirely holographic fashion show on Tuesday and Wednesday in Manhattan. The show will feature images, which appear to be humanly and three-dimensional, strutting across the runway in their merchandise instead of emotionless, size zero models. In reality, the holograms may resemble real people more so than the ethereal models of today.
Target execs reason that the show, staged without a formal runway and models, will be more accessible to all fashion fans. A show like this is a fashion first; no other show has ever been entirely produced technologically.
The show will present clothes and accessories from Target’s men’s, women’s, bridal, and maternity lines. Designers such as Isaac Mizrahi and Liz Lange will be featured.
The show takes place on November 6 and 7 in Vanderbilt Hall at the Grand Central Terminal.
We think this sounds like crazy fun and wish we could be there. If you are planning on attending, do drop us a line to let us know of your experience. We can’t wait to hear more about this cutting-edge display.
