Jennifer Lopez

Jennifer Lopez has done it again. In the fall of 2007 she rolled out a new fashion line for juniors, Justsweet. The birth of this clothing line means the end of her JLO by Jennifer Lopez clothing, a very surprising move as this label has been considered the most successful clothing line created by an artist.

But Justsweet may be coming at just the right time. JLO has experienced some slow sales and other celebrity brands are suffering even greater hits, so changing her line might be her salvation in the fashion industry.

Justsweet is not simply a new name for JLO clothing, Lopez has taken the line to a new level with clothing that is more ladylike and higher quality. It

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