She plays tennis, she designs clothing, she…lands a giant contract with a major retailer. Is there anything this chick doesn’t do?
Tennis great Venus Williams, a soon-to-be graduate from the Art Institute of Fort Lauderdale, launched her new “EleVen” line, another in a stream of Steve & Barry’s celebrity collaborations.
Williams launched the line with an in-store appearance in Manhattan Mall late last week, greeting fans that were lined up outside for their chance to meet her.
One highlight of the collection is the “V-Court” sneaker, which sells for only $14.98. Other offerings include long sleeve logo t-shirts, short, sports bras, track suits and accessories such as sunglasses, visors and outerwear. All items are priced below Steve & Barry’s hallmark $19.98 price point. Currently, the line is not limited-edition, and will remain a constant offering in-store, with new pieces added continually.
The launch tour presses on for 10 days, stopping in stores across the country from now until November 25, when it wraps in Los Angeles.
You know, we’re actually growing a soft spot for Steve & Barry’s. Sarah Jessica Parker’s “Bitten” line is fun and fresh and Amanda Bynes has a line there as well. And the quality and style, for the price point, is unbeatable.
Congrats to Venus. Not a bad graduation gift!